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Louis Buhl & Co. is pleased to present a new print edition with artist Rosson Crow, titled How Can We Lose When We’re So Sincere?. Rosson Crow creates densely layered panoramas on a massive scale; incorporating everything from shop aisles and neon signage to discarded beer cans and bumper stickers, her work is definitively LA and amends the concept of landscape as ‘trees-mountains-river’. The artist herself is as timeless and multi-dimensional as her works, obsessed with Americana and historical misremembering and simultaneously on the pulse of contemporary art and culture.

Inspired by road trips through the desert and her extensive archive of photographs, vintage postcards, and political ephemera, Crow’s work depicts the search for freedom in the American West and examines America’s political landscape; How Can We Lose When We’re So Sincere? follows suit. Brightly colored and meticulously detailed, the print entices disorientation and compels the viewer to step inside. The piece depicts a lush floral arrangement, a classical Greek bust and a seemingly levitating candelabra, all set against a backdrop of a dramatic technicolor sunset. The phrase "how can we lose when we're so sincere?" is emblazoned across a piece of orange fabric, calling to question the seemingly endless well of American optimism. "So sincere" is repeated for emphasis, only partially obscured by a discarded Cactus Cooler.   

“In How Can We Lose When We're So Sincere?, I wanted to play with the traditional aspects of still life painting, while also subverting some of the conventions. Utilizing elements of photo transfer to build the image, I enjoy playing with doubling of imagery and reproduction. I am often drawn to creating images that have an almost hallucinogenic beauty, but are disrupted by elements of human intervention or decadence.” — Rosson Crow